01 · The work
Change that lasts
I do my best work where a capable team and a worthwhile product have accumulated complexity: legacy systems, unclear ownership, tired structures, or decisions that no longer add up. I help create stability first, then build the momentum to improve things without stopping the business.
That work is deliberately incremental. It includes technical modernisation and product decisions, but it also means designing team structures, making ownership clearer, and paying close attention to what motivates the people doing the work.
02 · Evidence patterns
Patterns of work
These are the recurring situations where I can make a useful difference.
01Stability before speed
I took responsibility for two remote teams that had been treated as coding capacity, with little context or ownership. By explaining the business logic, connecting them with the teams around them, establishing regular exchange, and moving product management closer to them, the teams began to identify development opportunities and prioritise them directly with the people who needed the features.
Outcome
Ownership became local
02Modernise without stopping
A delivery process built around cherry-picking in SVN supported releases roughly every three months. We moved to Git and GitLab, added static analysis and automated acceptance tests, and increased delivery frequency from every three months to dozens of deployments a day.
Outcome
3 months to daily delivery
03Structure around people
In an organisation where hierarchy obscured purpose, I introduced value streams, aligned teams around them, set clear goals, and removed hierarchy from the way the work was organised. The result was clearer ownership and purpose; for some teams, this tripled the economic success of their work.
Outcome
Up to 3× economic success
03 · Career context
Career milestones
- 1997–2002
- Studied computer science at the University of Hamburg.
- 2015
- Joined esome advertising technologies as CTO.
- 2021
- Became Managing Director at esome advertising technologies.
For the full picture, including earlier roles and recommendations, visit my LinkedIn profile.